As a passionate self-service advocate, I’m surprised more people don’t think of technical writing in the same vein as content strategy.
It’s as if the need for smart, organized content ends when a prospect becomes a customer. Sure, content strategy exists to convert and sell. But it takes really strong, well-written documentation to build and retain customers. One communicates a world of possibilities and the other helps the customer realize them.
So where is support’s content strategy? (more…)