Believe it or not, there is such a thing as too much help. Unfortunately, too much help often isn’t helpful at all. (more…)
We like to think that the more choices we have, the happier we are. More choices equals more freedom, right? Who doesn’t like freedom? This is the fundamental concept that brought us food courts and Amazon.
Paul Slavin likes to say that his industry’s target audience is “the Chief Health Officer Mom.”
As the general manager of Global News at EverydayHealth.com, this is an audience he knows all too well.
Mothers — specifically mothers of children under 18 — are the driving force behind the success of one of the biggest self-service websites on the Internet. They’re a great example of where customer expectations are headed with self-service customer support. (more…)
It’s good to see support centers finally getting the love they deserve.
Why? Because companies are finally giving what customers really want: fast, accessible self-service. The new, independent support experience is here to stay. (more…)
For home bakers, King Arthur Flour is somewhat of a holy grail.
As the friendly Vermont-based purveyor of all things baking – including some of the highest quality flour and grains in the U.S. market, King Arthur is the preferred choice of people who don’t mess around with the store brand.
The company has two things that get it noticed:
- Criminally beautiful pictures of baked goods that suck you into an endless vortex of sugar-fueled dreams.
- A roster of professional bakers you can call, chat or email when you finally begin impulsively baking and mess up. Seriously, having a baking crisis? Call their Baker’s Hotline.